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Kestrel Potatoes are the delightful purple-spotted potatoes found at all good supermarkets. According to the packaging, they’re good for mashing, roasting, boiling and frying.
Kestrel Potatoes are the delightful purple-spotted potatoes found at all good supermarkets. According to the packaging, they’re good for mashing, roasting, boiling and frying.
TVC – Find a Spot
Create a compelling and memorable TV ad which would plant the idea of trying Kestrel firmly in the minds of grocery-buyers.
Selling potatoes is easier when they’re covered in spots.
Working with Adelaide agency THEM Advertising, we were given enough rope to write a simple TV commercial which was designed to be visually arresting and not at all potatoey.
This particular variety of potato has a unique purple blush, which we felt gave it personality. So we headed down the path of making the Kestrel fun, rather than making it a supermodel – it’s not the sexiest potato at the supermarket after all – and came up with the line: ‘Find a spot on your plate’.
Ad was a finalist in the Advertising Effectiveness Awards.
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