ETIHAD Airways

We wrote the radio campaign to promote the launch of Etihad Airways’ new Choose Well branding, a gig which allowed us to inject some fun into the messaging of one of the world’s leading airlines.

ETIHAD Airways


Etihad Airways

What went on

When Etihad Airways launched their Choose Well campaign using radio, we were tasked with writing a series of commercials to communicate what this meant for passengers.

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